Wax London Opens Its First Harrods Pop-Up in Knightsbridge
One of London's most successful young menswear labels has landed on Brompton Road. Wax London has opened its first pop-up inside Harrods, a three-month installation showing its Spring/Summer 2026 collection, along with a knit made only for the store. For men who like well-made, wearable clothes without the runway price tags of the designer floors, it is a useful new stop in Knightsbridge, and a sign of how Harrods is broadening its menswear offer beyond the established luxury houses.
Who Wax London are
Wax London is a British menswear brand that has grown steadily through its own shops. It now runs five standalone UK stores: four in London, on Berwick Street in Soho (opened in 2023), Neal Street in Covent Garden and Spitalfields (both 2024), and Canary Wharf (2025), plus its first shop outside the capital, in the Victoria quarter of Leeds, which opened last October. A Harrods pop-up marks a step up in visibility, and the brand has described it as an exciting next step in its continued growth.
What is in the pop-up
- The SS26 collection, presented across bespoke wardrobes in Wax's signature orange.
- A Harrods exclusive: the Tellaro knit in a clean ecru colourway with a broken beige stripe. Only 50 have been made, priced at £165.
- A 75-inch digital screen showing the brand's Spring 26 campaign, under a halo-lit Wax London logo.
At around 150 square feet, it is compact, so the exclusive knit is the piece to move quickly on. The brand's own journal post has images of the space. For anyone who already knows the label from Soho or Covent Garden, the draw is the exclusive; for newcomers, it is a chance to see the full seasonal collection in one place without travelling across town.
Why the format matters
Pop-ups have become central to how Wax London grows its wholesale business. The installation has been designed to be reusable, so the brand can move quickly when new opportunities arise, and managing director Roger Wightman has said it is actively discussing others. TheIndustry.fashion has more on the strategy behind the move. For Harrods, it is another example of the store giving space to independent British labels alongside the global houses.
Shopping tips
- Ask a member of staff on arrival for the pop-up's exact location, as Harrods' floor layouts change with the season.
- Weekday mornings are calmest; Saturday afternoons in May are among the busiest times in the store, so plan around them if you can.
- Combine the visit with a look at the wider menswear floors, then lunch in the Food Halls or one of the store's restaurants.
Getting there
Harrods is at 87 to 135 Brompton Road, SW1X, a minute from the Hans Crescent exit of Knightsbridge station. The pop-up is due to run for around three months, taking it through the early summer, but the limited knit is unlikely to last that long. See our full guide to Harrods for opening hours and the best entrances to use.
